︎PAST

CURRENCY

Designer Alex Kirsch led us on an exploration of how we’ve transitioned from a currency system that consisted of objects with inherent value to a currency system of symbolic value.

What does that mean in today's world for us?
For brands?


   




Alex studied the world’s top five most valuable currency symbols and combined them into a singular graphic representation.




             




He then considered the top-grossing brands on the planet,
and incorporated their logos into a visually-arresting amalgamation.

The estimated worth of this symbol is $795,600,000,000.00.









Alex’s Currency exhibition sparked meaningful dialogue among visitors about the value we place on symbolism and whether that value is inherent or inferred.






Explore more of Alex’s work:
alex-kirsch.com


 

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